It’s scary setting up on our own as freelancers and trying to attract clients. Certainly in the early stages this can lead to us offering all kinds of services to all kinds of clients in an effort to appear successful. This is not a great strategy though as we can end of a jack of all trades and master of none, with no focus to our services or client base.
Picking Services and Clients
It takes confidence to focus on particular services for a small group of clients, but this allows us to get better at this smaller range of services. Saying ‘no’ is hard, especially at first while trying to build a client base, but we need to find our confidence and stick to what works for us. Now it’s our business we can decide for ourselves and don’t have to offer everything people ask for.
Confidence also comes through in our marketing and the way we speak to people. Don’t be afraid to decline work if the budget is not enough, the project doesn’t interest you or you just don’t like the person. Working for low rates for people you are not eager to help is a recipe for unhappiness. It carries an opportunity cost too – as you will then not be available if a better paid job or work for a client you really like comes along. Life’s too short to be doing things you don’t truly want to do and that’s probably why you’re self employed in the first place.
Acting confidently is reassuring to clients. They don’t want to hear dithering and you being unsure you can deliver – they want to feel sure you can help. This might take some practice and faith at first, but as you start to successfully work with clients it will start to come naturally.
Have confidence in your skills and that there are lots of potential clients out there for you. Choose your services and your clients. Reassure your clients by acting confidently.