As freelancers we have to sell ourselves and our services to potential clients. Possibly due to shady tactics and high pressure sales from other people and companies (looking at you, car dealers), it’s easy to feel bad about ‘selling’. There’s no need however as it’s possible to sell yourself without any need to mislead or pressure people.
When thinking about ‘selling’ yourself or your services, it can be more useful to think about how you can clearly let people know what you can offer. It’s not hard selling but rather giving them the information and letting them make up their own minds.
Selling Yourself As A Freelancer
When speaking to potential clients, ask yourself can you do the job, and do you want to do the job? You can (probably) choose your jobs now you’re freelance. If it’s a good fit, then let them know and explain how you can help. Stating that you’re a ‘consultant’ or using other vague terms can turn a lot of people off as it sound expensive and it’s not clear what you offer.
I make websites, so if I’m talking to someone and can help, I let them know that I can design and build them a fast, easy to use and mobile friendly website that will help them promote their business. I don’t need to tell them I use Sketch, code in PHP or jQuery and use SASS. They don’t care about that bit – they want the end product.
I believe that confidence and clarity will get you more jobs. If people trust you can do the job, you’re enthusiastic and are clear about the end result it’s an easy choice for them.
Selling your Products and Services
When selling your products and services you can ask yourself is it a good fit and is this what they need right now? Selling people things you know are not fit for purpose or that they don’t need is pretty shady – leave that to telesales drones and used car salespeople. Chances are you went freelance to avoid the shady end of business and do good work, so these questions will help you stick to that.
Ask for the sale
After discussing things with a potential client and providing a quote, ask if that is within their budget and if they’d like to go ahead. There’s no need for months of back and forth or work up front – they either want it or they don’t. It’s up to you whether you negotiate, but I wouldn’t recommend it if you want to pay your bills and continue to do good work for people.
There are people out there who will try and waste your time either by being confused, or more rarely, because they enjoy it. Don’t let them steal your time – move on to better prospects.
I’ve covered some selling tips for freelancers including asking if the job is a good fit and if you can deliver, as well as being clear about what you can offer and asking for the sale.