Lots of small business owners use Facebook, Google or other tech giants in some way. For various reasons, many businesses don’t want to rely on them.
Facebook and Google remove barriers to entry and help small businesses get online for free, but we pay with our and our customer’s data. And the longer we use them, the harder it is to disentangle ourselves.
There are business pages to consider, communities, ads, newsletters, stores and more. How do we reduce our reliance on these huge companies and surveillance tech?
Below Radar is a space to help freelancers and business owners come together to help each other out, with articles, case studies and other resources to help us break free from the hamster wheel of Big Tech social media.